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Best practices and techniques to get leads with organic SEO in 2020

Are you trying to generate high quality leads through your site, but not getting any visits? You may want to consider a strong organic SEO campaign as part of the digital marketing efforts.

If you are not sure where to start, this article will help guide you on the most important aspect of mastering your SEO.

So, what are you waiting for? Let’s get started on your Organic SEO strategy!

Best practices and techniques to get leads with organic SEO in 2020 1

How to win in the Organic SEO Game

You have probably heard this before, and it is no surprise that the #1 aspect to improve your online visibility is…

……Content, content, content.

The most important thing you can do for your website right now is to simply provide high-quality, relevant content for your potential audience.

This is the number one important factor in winning at Organic SEO.

Think about the last time you had an issue you tried solving on your own.

You probably did a Google search asking what you were trying to accomplish.

The odds are you clicked on 1 or maybe to of the first search results and had your question answered.

This is not magic.

This is what Google’s search software is designed to do. It is constantly being updated to understand what a searcher is looking for and provide them with the best resource for them available on the web.

Now, when it comes to your business, if you have common questions your friends or clientele ask you related to your service, you have a great head start for your content creation campaign.

Alright, let’s get in to the how to of creating a piece of content that Google will want to rank you for thereby getting relevant traffic and quality leads.

Write an informative article

Write up an accurate, thorough, and informative article that answers your potential customers’ question.

As mentioned earlier in this article, if you have common questions you get asked about on a regular basis, there is a good chance people out there are searching for those same questions online.

Use that as a starting point but don’t forget to think outside the box as well.

If you have an opiniated take on your industry, write up about the differing views and why you perfer one over the other.

Another way to find out what people want answers to is to simply search the industry keyword and see what Google places in the “People also ask” box.

Google's "People also ask" featured snippet
Google’s “People also ask” featured snippet

In the example of the image above, you can see a bunch of great ideas on how you should expound on your topic, and what details you may want to include in your post or article.

For many more ideas of blog topics for your business, check out Phil Rozek from Local Visibility System’s list of ideas for small business blog posts.

Record a video

Make a video supporting the article.

The video should be straightforward and should reflect the contents of your post.

This will keep users engaged on your website for longer, and also create a nice user experience for a visitor who may not be interested in reading the whole article but doesn’t mind playing the video to get their question answered.

You will want to post the video to your business’ YouTube channel and embed the YouTube video into the blog post.

If you’re running your website on WordPress, it is super easy to do in the new block editor. If you are not sure how to embed a video in your blog post, check out this article.

Great guide on how to turn your blog post into a YouTube video

Keep their attention

Now, this part is very important for converting a simple visitor to an actual lead.

The average visitor will come to your site, read your stuff, and then leave. But now you have no way of reaching out to them, asking them if they would like any help related to the post they were reading.

That is where email capturing comes in to play.

It is very important that you have an email signup pop up on the blog post that only shows once the user has actually engaged (was on page for x seconds, scrolled x% down the page..)

smu email capturing for websites is a great FREE tool to help capture an engaged reader’s email address.

Focus on creating great content on a regular basis and make it easy and desirable for people to be notified about new blogs through email.

It is important to have a well thought out drip campaign of emails after a user signs up. This will keep them engaged. Also, encourage your subscribers to reach out to you with questions. This takes your lead passed an organic SEO visitor and a real client.


There is no simple easy way when it comes to organic SEO. It really comes down to being the best you can be online.

Focus on creating high quality content that answers common questions people have with your industry.

Make sure you put in the effort to do a little bit of research to know what other people are actually looking for online.

Use that information to inform your outline and what details you should cover in your post.

Create a video that compliments the blog post. if you have technical chops you can make the video even better than the post by adding in strong visuals.

Lastly, ensure there is an easy way for visitors to give you their email address. And make sure you make your content good enough and helpful for them that they should have a reason to give their email to you.

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